Activision, the developer behind Call of Duty, has confirmed the use of generative AI in the creation of Black Ops 6, following accusations from fans that began nearly three months ago. The controversy erupted after the Season 1 Reloaded update in December, when players spotted what they believed to be signs of AI-generated art in the game's loading screens, calling cards, and explanatory images for Zombies community events.

The focal point of the backlash was the 'Necroclaus' or Zombie Santa loading screen, where some fans pointed out that the undead Santa appeared to have six fingers. This is a common flaw in images produced by generative AI, which often struggles with accurately rendering hands. Another image highlighted in the community was a gloved hand used to illustrate a new Zombies event, which seemed to have six fingers and no thumb, suggesting an unnatural number of digits.

Black Ops 6's 'Necroclaus' loading screen. Image credit: Activision Publishing.

The central image includes a gloved hand with some odd things going on. Image credit: Activision Publishing.

The controversy surrounding the Zombie Santa image prompted a deeper investigation into other Black Ops 6 visuals. Redditor Shaun_LaDee pointed out three images within paid bundles that displayed similar anomalies, hinting at the use of generative AI. In response, fans demanded transparency from Activision regarding the use of AI in art sold in bundles. Following new AI disclosure requirements on Steam, Activision added a general statement to Black Ops 6's page on the platform: “Our team uses generative AI tools to help develop some in-game assets.”

Further scrutiny came after a Wired report in July revealed that Activision had sold an “AI-generated cosmetic” for Call of Duty: Modern Warfare 3, linked to the Yokai’s Wrath bundle released in December 2023. This bundle, priced at 1,500 COD Points (approximately $15), did not disclose the use of generative AI. This revelation comes at a time when Microsoft, which acquired Activision Blizzard for $69 billion, had laid off 1,900 staff from its gaming division. An anonymous Activision artist told Wired that many 2D artists were let go, and remaining concept artists were compelled to use AI in their work, with employees allegedly pressured to undergo AI training.

The use of generative AI has become a contentious issue across the video game and entertainment industries, which have faced significant layoffs recently. Criticism from both players and creators centers around ethical concerns, rights issues, and the challenge AI faces in creating content that resonates with audiences. A notable example is Keywords Studios' unsuccessful attempt to develop an entirely AI-generated game, which they later admitted failed because AI could not replace human talent.