Halo Remake Earns Free Exposure

Feb 23,25

The 2011 remake of Halo: Combat Evolved Anniversary: A Bold Gamble That Paid Off

Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

Saber Interactive, then an independent studio, took a significant risk when they offered to develop the Halo: Combat Evolved Anniversary remake for free. This audacious move, detailed in an interview with journalist Stephen Totilo, stemmed from CEO Matthew Karch's belief that working on such a prestigious franchise would provide invaluable exposure and open doors for future opportunities. He famously stated, "It’s like putting a Harvard diploma on your wall."

Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

The initial pitch shocked Microsoft executives, but the gamble paid off. While Saber's initial low bid was $4 million, contractual clauses effectively eliminated royalties, resulting in a near-zero profit from the Xbox 360 release. However, this strategic loss was a calculated investment in the company's future.

Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

The subsequent involvement in Halo: The Master Chief Collection proved pivotal. Saber's experience with the Anniversary remake led to their inclusion in the project, alongside Bungie and 343 Industries. This time, Karch negotiated the removal of the detrimental royalty clauses from the contract, securing a substantial multi-million dollar payout for their contribution to the Xbox One port of Halo: Combat Evolved Anniversary and their work on the collection.

Halo: Combat Evolved Remake Was Developed For Free Exposure— And It Worked

This financial success propelled Saber Interactive's growth. The studio expanded globally, establishing new locations and acquiring other studios like Binary Motion and New World Interactive. They secured high-profile projects, including the Nintendo Switch port of The Witcher 3: Wild Hunt and the development of World War Z.

Following its acquisition by Embracer Group in 2020 and subsequent sale to Beacon Interactive (owned by Karch), Saber Interactive continues its success, currently developing several titles including Warhammer 40,000: Space Marine 2 (released September 2024), John Carpenter's Toxic Commando, and Jurassic Park: Survival. CCO Tim Willits confirmed continued operations and ongoing projects via X (formerly Twitter), reassuring fans of the studio's commitment to delivering high-quality games. The Halo gamble proved to be a masterstroke, transforming a small independent studio into a major player in the video game industry.

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