A recent GEM Partners survey reveals the top brands in Japan across seven media platforms. Pokémon claimed the top spot, achieving a remarkable reach score of 65,578 points.

The "reach score" is a proprietary metric calculating daily brand interactions across apps, games, music, videos, and manga. The survey sampled 100,000 Japanese individuals aged 15-69 monthly.

Pokémon's dominance stemmed largely from its App Games performance (50,546 points, 80% of its total score), fueled by the ongoing success of Pokémon GO and the newly launched Pokémon Trading Card Game Pocket by DeNA. Significant contributions also came from Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, such as the Mister Donut partnership, and the surging popularity of collectible card games further boosted reach.

The Pokémon Company's 2024 financial statement underscores this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a diverse range of media, including video games, animated shows and films, trading card games, and other products. Managed collaboratively by Nintendo, Game Freak, and Creatures, The Pokémon Company, established in 1998, oversees all brand activities.