Apex Legends Update: Sequel Development on Hold
EA's Recent Earnings Call Reveals No Plans for Apex Legends 2; Focus Remains on Improving the Existing Game
EA's recent financial report shed light on their strategy for the popular battle royale, Apex Legends. Despite a recent decline in player engagement and missed revenue targets, EA confirmed that an Apex Legends 2 is not currently in development. Instead, the company is prioritizing significant improvements to the existing game.
Maintaining Apex Legends' Top Position is Key for EA
With Season 23 on the horizon, EA CEO Andrew Wilson acknowledged the need for "meaningful systematic innovation" to revitalize Apex Legends. He emphasized the game's strong brand recognition and substantial player base, stating that these assets, coupled with planned improvements, will drive future growth. The underperformance of Season 22, specifically the battle pass monetization, highlighted the need for substantial change.
Wilson stressed the importance of retaining the existing player base and delivering high-quality content. He cited two key observations in the free-to-play FPS market: the crucial role of brand strength and core player engagement, and the necessity of large-scale changes to stimulate growth. He also pointed out that sequels to large-scale live service games rarely match the success of their predecessors.
Season-by-Season Innovation Planned for Apex Legends
EA's strategy involves continuous improvement and innovation delivered through regular seasons. Wilson reassured players that their progress and investment in the game will be protected as these changes are implemented. The goal is to introduce innovative gameplay changes without forcing players to abandon their existing progress. EA is actively working on these changes, exploring new gameplay mechanics while maintaining the core experience.
The company is committed to delivering larger, more impactful seasonal updates, introducing key gameplay modifications to keep the experience fresh and engaging. These changes will focus on expanding gameplay beyond the current core mechanics.
In summary, EA is doubling down on Apex Legends, focusing on iterative improvements and substantial content updates rather than a complete reboot with a sequel. The company is confident that these changes will reignite player engagement and return the game to a growth trajectory.
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