King's Candy Crush Solitaire: A Multi-Platform Launch and a Shift Towards Alternative App Stores

King is taking a significant step with the upcoming release of Candy Crush Solitaire, its first simultaneous launch across multiple platforms. This strategic move, facilitated by a partnership with Flexion, will see the game debut not only on Google Play and the iOS App Store, but also on five alternative app stores, including the Samsung Galaxy Store and Huawei AppGallery.

This simultaneous release signifies a major shift in King's approach, suggesting a growing recognition of the potential audience within alternative app stores. The company's decision to prioritize these platforms alongside the traditional giants indicates a belief in their viability as significant avenues for player acquisition.

The Growing Importance of Alternative App Stores

King's immense popularity and financial success, rivaling that of small nations, makes their previous lack of focus on alternative app stores somewhat surprising. However, this simultaneous launch demonstrates a clear change in strategy. By releasing Candy Crush Solitaire across multiple platforms simultaneously, King is signaling its commitment to exploring and capitalizing on the opportunities presented by these often-overlooked markets. This move suggests a broader trend within the gaming industry, with major players increasingly recognizing the potential of alternative app stores.

For those interested in learning more about alternative app stores, exploring the Huawei AppGallery Awards for 2024 provides insight into the successful releases and trends within that particular ecosystem.