Flexion, EA Team Up to Bring Mobile Games to More Stores
- Flexion teams up with EA again to distribute the latter's mobile game catalog across third-party app stores
- This expands access for players outside Google Play and iOS App Store ecosystems
- A potential game-changer signaling major publishers' growing confidence in post-Apple/Google distribution
Alternative app stores have dominated industry conversations this year, especially since Apple's EU-mandated policy changes. Now Flexion – previously responsible for bringing Candy Crush Saga to alternative platforms – renews its EA partnership to distribute the publisher's classic mobile titles through these emerging storefronts.
"But how does this affect players?" you might ask. Historically, mobile gaming distribution revolved almost exclusively around Apple and Google's walled gardens.
Recent legal pressures forcing tech giants to relax restrictive practices have sparked rapid growth in alternative platforms. For gamers? Expect competitive incentives as these new stores battle for market share.
EpicEpic Games Store's free titles program demonstrates the aggressive strategies newcomers employ. While EA's platform partners may not match this generosity exactly, they'll certainly offer more developer-friendly policies than Apple or Google traditionally allowed.
EA's market influence makes this partnership particularly significant. When industry titans embrace alternative distribution, smaller developers gain confidence to follow suit.
The exact EA titles coming to third-party stores remain unconfirmed, though logical candidates include Diablo Immortal and additional Candy Crush franchise entries.
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