• eFootball, Konami's premier multiplatform soccer simulator, unveils a new brand ambassador
• Rising star Lamine Yamal takes on ambassador role and debuts as an in-game character
• His in-game avatar features the Acceleration Burst skill, reflecting his dynamic dribbling

Konami has struck a chord with its acclaimed soccer simulator eFootball, known for its partnerships with elite clubs and creative collaborations, including anime crossovers. Now, the game reaches a new milestone by naming Lamine Yamal as its latest brand ambassador.

For fans tracking emerging soccer talent, Lamine Yamal is a familiar name. Trained at FC Barcelona’s renowned La Masia academy, this young prodigy is a standout among his peers, making him a natural choice for Konami’s ambassador role.

Celebrating Yamal’s arrival, players can now recruit him as an Epic-level character, joined by a Big Time version of Neymar Jr. and another Epic player, Takefusa Kubo. These characters feature the Acceleration Burst skill, enhancing their dribbling speed and mirroring their real-world agility on the pitch.

Elite Competition

To mark this milestone, eFootball launches a Carnival Campaign, offering players free eFootball Coins and exclusive rewards, including a limited-edition carnival-themed uniform for those who log in.

Yamal’s rising star status aligns with Konami’s aim to engage a youthful, passionate audience. By embracing soccer’s vibrant culture and its top talents, eFootball positions itself as a strong contender against industry giants like EA.

For those seeking more sports simulation experiences, whether authentic or arcade-style, explore our curated lists of the top 25 best soccer games for iOS and Android.