Coperni's Fall/Winter 2025 show broke the mold of traditional fashion events by taking place at the adidas arena in Paris, a venue typically reserved for esports. This unique setting perfectly married the worlds of fashion and gaming, delivering an experience that was both nostalgic and forward-thinking. Rather than the conventional front-row of influencers, celebrities, and media, Coperni surprised everyone by seating 200 gamers in ergonomic gaming chairs, actively playing Fortnite and other games throughout the show. This innovative setup transformed the runway into a vibrant throwback to the ‘90s LAN parties, complete with technical elements that celebrated gaming's heyday. The integration of fashion and gaming extended beyond the venue, deeply influencing the entire collection and showcasing how technology and style can harmoniously blend.

The FW25 collection was brimming with nods to gaming culture, from subtle to striking. Highlights included dresses made from puffy technical fabrics reminiscent of sleeping bags used at all-night LAN parties. Accessories like small storage bags attached to tights and sequined dresses mirrored the utility holsters of Lara Croft from Tomb Raider. The introduction of Coperni’s Tamagotchi bags on the runway added a playful touch, evoking nostalgia for handheld gaming.

Gaming-inspired films also left a significant mark on the collection. Motifs such as the dragon tattoo from The Girl with the Dragon Tattoo were woven throughout, while the high slit in Alice’s dress from Resident Evil (2002) inspired the opening look. These cinematic references enriched the collection, seamlessly connecting digital realms with real-world fashion.

Coperni continues to push the envelope at the intersection of technology and fashion, and this season's womenswear collection is no exception. By focusing the narrative on gaming—a domain often seen as male-dominated—the brand challenges traditional stereotypes and fosters inclusivity in the fashion industry.

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The show itself was a masterclass in generating viral moments. Shortly after the event concluded, videos of the gamer-filled runway flooded social media, further solidifying Coperni's reputation for creating unforgettable spectacles.

This isn't the first time Coperni has made headlines during fashion week. Last season, they concluded Paris Fashion Week with a fairy-tale showcase at Disneyland Paris. In previous years, they've captivated audiences with groundbreaking innovations such as spray-on dresses, robot dogs, and glass handbags. Each presentation pushes the limits of what a fashion show can be, establishing Coperni as more than just a label—it's a cultural phenomenon.

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With the FW25 collection, Coperni once again showcases its prowess in captivating both online and offline audiences. In an era where the future of traditional runway shows is uncertain, the brand continues to innovate, blending creativity, technology, and storytelling into an experience that resonates well beyond the fashion industry.

As social media continues to buzz with reactions to the gamer-infused runway, one thing is clear: Coperni has once again proven itself as a trailblazer in modern fashion.