Avowed: Xbox Game Pass's Second Biggest Hit

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Avowed: Xbox Game Pass's Second Biggest Hit

Mar 14,25

Obsidian Entertainment's Avowed has enjoyed a remarkably successful first month on Xbox Game Pass, attracting 5.9 million players. This surpasses the 4 million players garnered by Indiana Jones and the Great Circle during its debut month. Leveraging the established world of Pillars of Eternity, Avowed continues to generate significant buzz, as evidenced by data from mindGAME Data, which tracks player activity, streams, and search trends.

Avowed launch numbers Image: reddit.com

Despite positive reviews and strong sales, Microsoft's investment in Avowed—estimated between $80 and $120 million—requires sustained player engagement beyond the initial launch to ensure a strong return. Maintaining current subscriber interest and expanding the player base through strategic marketing, potential expansions, and exploring multi-platform releases, such as on PlayStation 5, are key to long-term success.

While Avowed's current popularity is promising, Microsoft faces the ongoing challenge of leveraging the game for subscriber retention. Consistent content updates and broader accessibility will be crucial for Avowed to thrive in the competitive gaming landscape.

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