Epic Games and Telefónica have forged a significant partnership, resulting in the pre-installation of the Epic Games Store (EGS) on Android devices sold by Telefónica. This impacts millions of users across numerous countries.

This strategic move places the EGS alongside Google Play as a default app store option for O2 (UK), Movistar, and Vivo customers. This is a considerable advancement for Epic's mobile strategy, particularly given their ongoing legal battles with Apple and Google.

Convenience: A Key Factor

A primary obstacle for alternative app stores is user convenience. Many casual users are unaware of, or unconcerned with, options beyond pre-installed stores. This deal significantly addresses this hurdle, granting Epic prominent placement for users in the UK, Spain, Germany, Latin America, and other regions.

This collaboration is merely the initial phase of a broader partnership. The two companies previously collaborated on a Fortnite experience featuring the O2 Arena in 2021.

For Epic, this agreement marks a substantial step forward, potentially leading to further benefits for both Epic and consumers.