A minority Ubisoft investor, Aj Investment, is demanding a company restructuring, including a new management team and staff reductions, following a string of underperforming game releases and lowered revenue projections. The investor, in an open letter, expressed deep dissatisfaction with Ubisoft's current strategic direction and performance, citing delays of key titles like Rainbow Six Siege and The Division, and the underwhelming reception of recent releases such as Skull and Bones and Prince of Persia: The Lost Crown. The letter specifically calls for the replacement of CEO Yves Guillemot.

The investor highlighted the company's significantly lower valuation compared to competitors like EA, Take-Two Interactive, and Activision Blizzard, attributing this to mismanagement and suggesting that the Guillemot family and Tencent are exploiting the situation. Criticism was also leveled at the cancellation of The Division Heartland, a move deemed disappointing to fans. While acknowledging Ubisoft's recent 10% workforce reduction, Aj Investment argues this is insufficient and advocates for further staff optimization and cost-cutting measures to enhance operational efficiency. The investor suggests selling underperforming studios to streamline the company's currently extensive portfolio of over 30 studios. Aj Investment believes that Ubisoft's current cost-cutting strategy is insufficient to maintain competitiveness in the global gaming market. The letter's release coincided with a significant drop in Ubisoft's share price, falling over 50% in the last year and reaching its lowest point since 2015. Ubisoft has yet to publicly respond to the investor's demands.