World of Tanks Blitz pulls off a massive marketing campaign: a cross-country tank road trip!

Wargaming is making waves with a unique promotional stunt: a decommissioned, graffiti-covered tank touring the United States to celebrate their recent collaboration with Deadmau5. The tank, which made a timely appearance at The Game Awards in Los Angeles, is a fully street-legal attention-grabber designed to promote the in-game Deadmau5 event.

Rest assured, no rogue Wargaming employees or DJs are involved; the tank is safely decommissioned. However, if you spotted this vibrant, graffiti-adorned behemoth on its journey, you might have been eligible to win exclusive merchandise by snapping a photo.

The Deadmau5 and World of Tanks Blitz collaboration is now live, offering players the chance to acquire the exclusive Mau5tank—a tank decked out with lights, speakers, and music. The event also features themed quests, camos, and cosmetic items.

The playful nature of this marketing campaign is undeniably amusing. While some serious military simulation enthusiasts might scoff, it's a lighthearted and harmless way to promote the game. Wargaming isn't the first to use such unconventional methods—breweries and others have done similar stunts—but the sight of a decorated tank cruising through neighborhoods is sure to add some excitement to a winter day.

If this inspires you to try World of Tanks Blitz, be sure to check out our list of current promo codes for a helpful boost.