The Battle Cats, a mobile tower defense game featuring a quirky cast of ninja cats, fish cats, and even a "Gross Cat," is celebrating its 12th anniversary. This enduring popularity is celebrated with a new Sengoku-era advertising campaign, a blend of historical art and the game's signature humor.

The commercials, a collaboration between Ponos and R/GA, immerse viewers in the Sengoku period, showcasing tactical gameplay alongside the game's iconic cat food cans. The campaign, titled "The Way of the Cat," aims to highlight the game's strategic depth while attracting new players.

Ponos' COO and Managing Director, Seiichiro Sano, stated, “As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honors our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way.”

For players seeking strategic guidance, a Battle Cats tier list is available. The game itself is free-to-play on the App Store and Google Play with in-app purchases. Stay updated on the latest news via the official Facebook page or website.