When it comes to showcasing a new vehicle, car manufacturers have a plethora of promotional strategies at their disposal. From high-budget ad campaigns to celebrity endorsements, the options are vast. However, Hyundai has opted for an innovative approach by partnering once again with the popular mobile game, KartRider Rush+. This collaboration brings the futuristic Insteroid concept car into the game as a new kart, designed by the Hyundai Motors Europe Design Center and inspired by the INSTER, an electric SUV from Hyundai.

The Insteroid isn't the only exciting addition to KartRider Rush+. Players can also snag the new Glitched Hyundai Aura and an EV Charging Connector sporting the vibrant GOGOGOrange color scheme. To celebrate this collaboration, an in-game event is running until April 28th. By using a Boost Shard at least once during the event, players will be entered into a draw to win 30 Lucky Star Jewels. These jewels can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the gameplay.

The Insteroid kart is not just a virtual addition; it's also a real-world concept car. While it's not slated for mass production anytime soon, its inclusion in the game serves as a significant promotional tool for Hyundai. In comparison to other in-game vehicle promotions, such as the Cybertruck in Fortnite, the Insteroid stands out with its sleek and fashionable design.

If this collaboration doesn't pique your interest in KartRider Rush+, there are plenty of other new mobile games to explore. Check out our list of the top five new mobile games to try this week and discover what else has hit the app stores over the last seven days.