Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield
Funko has issued a statement regarding the temporary closure of Itch.io, allegedly triggered by its brand protection software. Let's examine Funko's response.
Funko and Itch.io in Private Discussions
Funko's official X (formerly Twitter) account addressed the situation, emphasizing its respect for the indie gaming community and its creators. They confirmed that a brand protection partner, BrandShield, flagged an Itch.io page mimicking a Funko Fusion development site, leading to a takedown request. Crucially, Funko stated they did not request a complete Itch.io shutdown and expressed relief at the platform's swift restoration.
Funko is now in direct communication with Itch.io to resolve the matter and appreciates the community's understanding.
However, Itch.io's owner, Leaf, provided a more nuanced account on Hacker News. He revealed the incident involved a "fraud and phishing report," not just a simple takedown request. This report was sent to both the hosting provider and registrar, resulting in the domain's automatic suspension despite Leaf's immediate action to resolve the problem. Furthermore, Leaf's account mentioned contact from Funko's team to his mother—a detail omitted from Funko's official statement.
For a more comprehensive understanding of the event, refer to Game8's previous coverage of the Itch.io shutdown.
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