The Flash Director Andy Muschietti Says It Failed Because 'A Lot of People Just Don’t Care About the Flash as a Character'

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The Flash Director Andy Muschietti Says It Failed Because 'A Lot of People Just Don’t Care About the Flash as a Character'

Feb 20,25

Director Andy Muschietti attributes the box office failure of his DC Extended Universe film, The Flash, to a lack of widespread audience appeal. In an interview with Radio Tu, reported by Variety, Muschietti stated the film didn't sufficiently engage "the four quadrants" – a term referring to the key demographic groups (males under 25, males over 25, females under 25, and females over 25) – to justify its $200 million budget. He explicitly noted that many, particularly female viewers, lacked interest in the Flash character.

"The Flash failed, among other reasons, because it didn't appeal to all four quadrants," Muschietti explained. "When you spend $200 million, Warner Bros. wants broad appeal." He further elaborated that his private conversations revealed a significant lack of interest in the Flash character among female demographics.

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Muschietti acknowledged other contributing factors to the film's underperformance, including negative critical reception, CGI criticisms (particularly the recreation of deceased actors), and its release within a dissolving film universe.

Despite The Flash's commercial failure, Muschietti remains involved with DC, slated to direct The Brave and the Bold, the inaugural Batman film in James Gunn and Peter Safran's revamped DC Universe.

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