Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more
Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative
Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, bringing her star power to mobile gaming for a good cause. This isn't just a simple endorsement; Lovato will appear in several popular mobile games.
Lovato's involvement follows PlanetPlay's history of collaborating with celebrities like David Hasselhoff and J Balvin to promote environmental initiatives within the gaming world.
The campaign will feature Lovato-themed avatars in a range of titles, including Subway Surfers, Peridot, Avakin Life, and Top Drives. All proceeds from these in-game items will be donated to environmental projects.
A Sustainable Success?
PlanetPlay's approach to MGTM stands out. Unlike many celebrity-driven campaigns that are short-lived, this initiative boasts impressive reach across multiple games. The widespread participation increases the potential for significant positive impact on environmental causes.
This collaboration benefits multiple parties. It offers Lovato fans a compelling reason to engage with various mobile games, while simultaneously supporting environmental efforts and providing game developers with valuable exposure.
For a comprehensive list of top mobile games in 2024, check out our recommended games list.
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