Activision's recent Call of Duty tweet promoting a new store bundle has ignited a firestorm of criticism from the gaming community. The tweet, boasting over 2 million views and countless angry replies, highlights a growing disconnect between Activision and its player base. The controversy centers on Activision's continued promotion of in-game purchases while neglecting critical, unresolved issues plaguing both Warzone and Black Ops 6.

Multiple game-breaking problems, including rampant cheating in Ranked Play, persistent server instability, and other significant bugs, have left players frustrated. Prominent Call of Duty players, like Scump, have publicly declared the franchise's current state as its worst ever. This sentiment is amplified by a significant drop in Black Ops 6 players on Steam, with over 47% quitting since its October 2024 launch. While platform-specific data for PlayStation and Xbox remains unavailable, the Steam statistics strongly suggest widespread player attrition.

The January 8th tweet, promoting a Squid Game VIP bundle, is seen as tone-deaf by many. Content creators like FaZe Swagg and news outlets like CharlieIntel have joined the chorus of disapproval, emphasizing the severity of the cheating problem and the perceived prioritization of profit over player experience. Players are openly refusing to purchase bundles until the anti-cheat measures are improved.

The situation underscores a serious challenge for Activision. The overwhelming negative response to the bundle promotion suggests a significant erosion of player trust and highlights the urgent need for Activision to address the game's underlying issues before further alienating its fanbase. The future of Call of Duty may depend on a swift and decisive response to these concerns.