ByteDance Shifts US Publishing to Skystone in Major Overhaul

Apr 28,25

In a significant shift within the mobile gaming industry, popular titles such as *Mobile Legends: Bang Bang* and *Marvel Snap* are transitioning to a new publisher. Previously handled by ByteDance in the US, these games are now being taken over by Skystone Games, which will introduce region-specific versions tailored for the American market.

This change comes in the wake of earlier this year's high-profile news surrounding the temporary ban of TikTok, which led to ByteDance pulling several of its top mobile games from app stores without prior notice. The move was part of a broader political pressure campaign aimed at ByteDance, prompting the company to divest from its social media platform.

While TikTok has since resumed operations, the games affected by the ban, including *Marvel Snap*, faced a more prolonged absence. In response, *Marvel Snap* quickly announced a partnership with Skystone Games, marking a new chapter for ByteDance's US-published titles.

Touch the skyThe unexpected entanglement of mobile gaming in political maneuvers was unforeseen, yet for gamers, the transition to Skystone Games means continued access to their favorite titles, either uninterrupted or through tailored US versions. However, the situation underscores the vulnerability of games to political decisions, a scenario that leaves much to be desired.

As the deadline for a potential TikTok sale approaches, the industry watches closely. The handling of these political dynamics could set precedents for how similar situations are managed in the future, potentially impacting other games published by companies facing similar pressures.

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