It's another day ending in 'y', so you know what that means—another chapter in the ongoing Epic vs Apple saga that we thought had been settled long ago. Apple, the maker of iOS and iPhones, may now be compelled to eliminate its controversial 30% commission on links to alternative payment methods outside the App Store.

What does this mean for us? Simply put, Apple is now decisively the loser in the original Epic vs Apple lawsuit, which began when Tim Sweeney of Epic Games allowed players to make in-app purchases directly from Epic for their popular battle royale game, Fortnite, at a significant discount.

Previously, Apple was required to remove any fees or restrictions on outside linking in the EU, but the US had been relatively more favorable towards them.

Now, however, Apple cannot do any of the following: impose fees on purchases made outside an app, restrict developers' placements or formatting of links, limit the use of 'calls to action' (such as banners indicating potential savings), exclude certain apps or developers, interfere with consumer choice using 'scare screens,' and must now use 'neutral messaging' to inform users they are navigating to a third-party site.

In short, while Epic may have lost some battles, it appears they have won the war. Apple plans to appeal the decision, but it seems unlikely they will sway the judges who have made these rulings.

With the Epic Games Store for mobile now establishing itself on Android and iOS in the EU, and on Android in the US, it may only be a matter of time before the importance of the iOS App Store diminishes.