The San Francisco 49ers have severed ties with controversial streamer Dr Disrespect following his admission to sending inappropriate messages to a minor on Twitch. This is the latest in a series of sponsor withdrawals after details surrounding his 2020 Twitch ban emerged.

Former Twitch employee Cody Conners revealed allegations of Dr Disrespect, real name Herschel "Guy" Beahm IV, engaging in "sexting a minor" via Twitch Whispers, leading to his permanent ban. Initially denying wrongdoing, Dr Disrespect later admitted to exchanging inappropriate messages with a minor.

49ers Drop Dr Disrespect Sponsorship

In response to this revelation, the San Francisco 49ers, valued at an estimated $6 billion, announced they would no longer work with Dr Disrespect. A spokesperson stated, "We take these developments seriously and will not be working with him going forward." This makes the 49ers the largest sponsor to drop the streamer to date. While the exact financial contribution is unclear, Dr Disrespect had a significant presence in 49ers marketing campaigns, including announcing draft picks.

This abrupt end to their relationship mirrors Dr Disrespect's 2020 departure from Twitch. Other companies have also distanced themselves, including gaming accessory maker Turtle Beach, and Midnight Society, a game development company he co-founded.

Prior to these sponsorship losses, Dr Disrespect announced a streaming hiatus, stating in a June 25 statement his intention to return to content creation soon. However, the fallout from this controversy significantly impacts his future prospects.